What does the future hold for small jewelry businesses?
Despite a rather slow entry into the internet marketplace, the sale of jewelry on e-commerce stores is booming as customers can now clearly have a look at the products before deciding to purchase. The use of social media, targeted adverts, and influencers has fueled the expansion of the online sale of jewelry items even further. However, this trend only favors established brands and the few small businesses that effectively use influencers. For most small jewelry businesses, the venture is profitable but very challenging. What does the future hold for small jewelry businesses?